About Us

Welcome to Roshan Shah Jewellers, where the enchanting beauty of Jammu, with its rich cultural tapestry, inspires our collection of exquisite and timeless jewellery. Located in the heart of this vibrant region, Roshan Shah Jewellers is a celebration of the unique heritage, craftsmanship and traditions that define Jammu & Kashmir.
Founded by Sh. Amar Nath Jain Saraf as a small business, Roshan Shah Jewellers now have a proud legacy of 100+ years. Under the leadership of Sh. Roshan Lal Jain Saraf followed by Sh. Rajinder Kumar Jain and their 3 sons – Sh. Rahul Jain, Sh. Vishal Jain and Sh. Varun Jain, we have grown to become one of the best jewellery stores throughout Jammu & Kashmir. With our determination and a resilience to provide our customers exceptional services, unwavering trust, and complete transparency, Roshan Shah Jewellers is a trusted name in the jewellery industry.


At Roshan Shan Jewellers, we believe that each piece of jewellery tells a story, and ours is deeply rooted in the heritage of this land. Inspired by the breathtaking landscapes, vibrant traditions, and intricate craftsmanship that characterize Jammu & Kashmir, our collections are a fusion of modern elegance and traditional charm.
Our journey begins with a profound respect for the cultural diversity that defines this region. From the regal designs inspired by the Mughal era to the intricate patterns reminiscent of Kashmiri handicrafts and the rich Dogra heritage, every piece in our collection reflects the rich tapestry of history and artistry. Whether you seek a piece to commemorate a special occasion or to add a touch of sophistication to your everyday attire, Roshan Shah Jewellers invites you to explore the beauty and grace that our jewellery brings to life. Embrace the spirit of Jammu & Kashmir with our collections, where each piece is a manifestation of the region’s timeless allure and cultural magnificence. We welcome you to visit Roshan Shah Jewellers at Jain Bazar and Channi Himmat where you can experience the unwavering trust and the resilience that have made us stand apart from the rest of the crowd.