
Siora Silver Store by Roshan Shah Jewellers: Jammu’s Grandest Silver Jewellery Launch in April
Siora by Roshan Shah Jewellers – A Grand Silver Store Launch That Stole the Spotlight
April witnessed an unforgettable milestone in the world of fine jewellery as Roshan Shah Jewellers, Jammu’s most trusted name in luxury ornaments, officially launched its much-anticipated Siora – The Silver Store. This grand launch event wasn’t just a celebration — it was a statement.
Held at the iconic Roshan Shah Jewellers’ flagship premises in Jain Bazaar, the launch of Siora drew attention from all corners of the city. From loyal patrons and new customers to fashion influencers and jewellery lovers, the store welcomed a diverse crowd eager to explore its fresh silver collection.
A Launch to Remember
The event was marked by exclusive launch-day offers, a warm ambiance, and curated goodie bags that added a festive sparkle to every shopper’s visit. With a surge of walk-ins right from the morning, the store buzzed with energy as people admired the new silver pieces ranging from daily-wear elegance to statement bridal silver jewellery.
What made this launch even more special was the presence of top influencers and style curators who amplified the event’s excitement, sharing their experiences live on Instagram and other platforms. Their feedback echoed one sentiment — Siora is redefining silver jewellery in Jammu.
A Silver Surge in Wedding Season
While the spotlight was on silver, something unique happened — many customers who initially visited for wedding jewellery in gold or diamond also ended up adding silver ornaments to their purchase. This highlighted the growing popularity of silver not just as a fashion choice but as an essential part of the modern bridal trousseau.
The Result?
A sold-out success in several categories and one of the most talked-about silver jewellery launches in Jammu. The Siora collection not only brought in new faces but also reaffirmed the brand’s legacy with its loyal customer base.
Why Visit Siora?
Whether you’re shopping for everyday elegance or curating your bridal look, Siora by Roshan Shah Jewellers offers:
Designer silver jewellery at affordable prices
Modern and traditional silver styles
Exclusive silver gifts and festive sets
Personalized assistance for wedding jewellery planning
Come experience a fresh chapter in silver jewellery. Visit Roshan Shah Jewellers’ Siora Store at Jain Bazaar, Jammu — where tradition meets trend in every crafted piece.